Back 2 School

It’s time to go back to school! Pilot is making learning fun with a product everyone needs this time of the year- pens! Inspired by a silly character from Spongebob, Doodlebob, Pilot creates Doodle Bob and Doodle Barb to show how their long-lasting Gel Pens can bring life to a blank page. With a magazine ad that would appear in Seventeen magazine to target the teen audience and Back-to-School magazines targeting parents and teachers. A billboard outside of office department stores to target school shoppers and social media to hit our target teen and college audience. Doodle Barb and Doodle Bob were created to connect with teens and are always making sure you’re prepared.