Addressing the spice of hot tamales this campaign will draw a comparison between the spiciness of hot tamales to being a Hot Head. Visual exaggeration will show examples of people being a “hot head” while eating Hot Tamales. Let's make Hot Head a good thing.
You are you and you are awesome, thaw out frozen personalities with Hot Tamales. When you feel good with Hot Tamales hype up your friends. Share your spice, spread the heat.
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